For 18 years, Helmut Muthers has focussed on the opportunities presented by an ageing society and the success of companies with older customers and employees. He belongs to the older generation and knows the consequences of demographic change from precisely this perspective. With 1,700 appearances, Helmut Muthers is one of the most sought-after speakers on topics such as ‘You don't need new customers. Take the old ones.’ or ’Employees are turning grey! So what? Farewell to the youth craze in personnel policy.’ Helmut Muthers is a business economist, was a bank director and reorganiser of medium-sized banks. He founded the MUTHERS INSTITUT in 1994. He is the regional managing director of Rhineland-Palatinate of the German 50plus Initiative e.V. association and an expert member of Club 55 (European community of marketing and sales experts). Helmut Muthers is the author, co-author and publisher of more than 20 books.